Is Jelly Belly the first of its kind?

Yes, Jelly Belly was the first jelly bean to blend natural flavors into the heart of the bean. Traditional jelly beans have no flavoring in the center. Also, Jelly Belly was the first to cook up wild flavors. When Chocolate Pudding flavor was released, it was the first time a jelly bean was made in a flavor that wasn't fruit flavored. It delighted the fans then, and Jelly Belly continues to surprise the bean eating public by leading the way in incredible flavor development. Jelly Belly is "The Original Gourmet Jelly Bean."